The cinema revenue approaching again billion, the music sales bring an increasing number of foreign market booms, the satellite rights explode - so it is really no wonder why the total is so high that Eros Entertainment now Karan Johar for the rights of his new film "My name is Khan" will pay: Rich 100 crores (Rs. 1 billion). Actually, a reason for Karan, this tempting offer - the other 75 crores for the Abhi produced by him / Priyanka / John film includes - to assume there is not the tradition in Yashraj, since the beginning of Dharma Productions distributes its films.
However seem Yash Chopra and Aditya after a weak 2007 No 175 crores for Karan Johars films ready to have. The Eros-offer seems almost unausschlagbar - unless Karan Johar sets out on his friendship with the Chopras worth more than the 1.75 billion of Eros. The shortfalls are likely, however, they celebrated with "Om Shanti Om" but just the world's most successful Bollywood film. With "OSO" the film brought home a net import of nearly 1.25 billion rupees.
The filming of "My Name is Khan" with Shahrukh Khan in the lead role has not yet begun, but the struggle for the rights billion is already erupted.
[Exclusive]
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